In 2014, the first Sustainable Pearls Forum took place in Hong Kong. This initial Forum highlighted the sustainability efforts of pearl producers and discussed how this strong story could be marketed to the consumer. Education first. 

The Forum wrote these principles of sustainability that continue to be the basis of thought today.

5 Principles of Sustainable Marine Pearl Culture

1) PROTECTION OF THE BIOSPHERE

We will safeguard all habitats in which we operate. We will strive to conserve or in some instances restore biodiversity, ecosystem structure, and ecosystem services. We will promptly and responsibly correct conditions we have caused that endanger the environment.

 2) SUSTAINABLE USE OF NATURAL RESOURCES

We will use natural resources responsibly. We will make sustainable use of renewable natural resources and conserve non-renewable natural resources through efficient use and careful planning.

3) PRODUCTION TRANSPARENCY AND PRODUCT DISCLOSURE

We will be transparent in our pearl production practices, provenance claims, and product marketing representation.

 4) DEVELOP AND OPERATE FARMS IN A SOCIALLY AND CULTURALLY RESPONSIBLE MANNER

We will operate in a socially responsible manner with local communities.

 5) MANAGEMENT COMMITMENT AND LOCAL LAW COMPLIANCE

We will implement these principles and sustain a process that ensures that company management is responsible for environmental policy. We will comply with all local laws.